Enhancing Brand Assets with Generative AI
At MAU Brands, I’ve spearheaded the use of AI to enhance brand image assets, creating high-quality, cost-effective visuals that elevate and expand brand storytelling. Leveraging AI is fast, cost-effective and visually compelling – delivering high-quality assets without compromise. I used generative AI in photoshop and Firefly to expand and enhance image assets for Chef Pomodoro and The Useful Co.
THE ASK
Customers are unclear about the size of the pan. Adjust the image to make the pan appear smaller and include a food portion that provides an easy, relatable size reference for customers.
ACTION
The image was extended on all sides, as well as a relatable food portion being added to the pan. The less cropped image gives the impression of a smaller pan and communicates the size more clearly to the customer.
RESULT
Including a relatable food portion brings clarity to the product’s size, eliminating confusion and helping customers make a more confident purchase.
THE ASK
The Chef Pomodoro Chicago pan is versatile and can also be used for baking cakes. Showcase this use case to help customers see its full potential.
ACTION
A sponge cake was added to the pan, and other elements of the image were adjusted – replacing the plant with basil and removing the tea towel – to create a differentiated image.
RESULT
Illustrating this use case allows the product to appeal to different market segments, enabling both pizza lovers and bakers to enjoy Chef Pomodoro products.
THE ASK
The Chef Pomodoro pizza steel is not just for cooking pizza! Highlight an alternative use case to showcase its versatility. This will help customers understand versatility of the product and support decision making.
ACTION
Competitor research and customer reviews revealed that cooking steak is a popular use case. Gen AI in photoshop was used to remove the pizza from the image and replace it with a succulent steak, highlighting the products versatility.
RESULT
Highlighting the versatility of the Chef Pomodoro pizza steel increases its perceived value by demonstrating its multiple uses, making it a more attractive and practical option for customers.
THE ASK
The Useful Co Chilled Serving Bowls are great for parties and buffets. Illustrate this use case comunicating the idea of a party or gathering.
ACTION
Gen AI was leveraged to create an image the tells a different story – adding more food to suggest a party or buffet. Cropping elements also gives an impression of a fuller table.
RESULT
Highlighting use cases customers might have otherwise overlooked increases the perceived value of the product.
