Crafting a brand that competes with industry giants
Mission
Rileys & Co is dedicated to providing premium, thoughtfully designed stationery that enriches our customers’ lives. We believe that beautiful, functional design elevates everyday experiences and inspires creativity.
Market Positioning
Rileys & Co has positioned itself as a leading brand in the stationery market, offering high-quality products at accessible prices. With a focus on thoughtful, elegant design and customer-centric innovation, Rileys & Co stands out as a go-to choice for those seeking style and functionality.
Core Elements
At the heart of Rileys & Co are three core elements: thoughtful design, premium quality and customer-focused innovation. These guiding principles influence every product, ensuring that each item not only meets but exceeds customer expectations.
Brand Identity and Visual Language
The Rileys & Co brand style guide and visual language were designed with the same core principles in mind – thoughtful design, elevated aesthetics and functionality. With the products themselves being quite detailed and vibrant, the branding employs clean graphic elements that contrast and balance with the product designs. Unlike traditional branding colour palettes, Rileys uses a flexible colour system a with set of grounding neutrals, and the flexibility to incorporate a colour from the product into the graphics, ensuring the visual language always complements and elevates the product. I worked closely with a talented branding designer to shape a brand that stands out in the market, is unique and inspires.
Beautiful photography that tells a story
Rileys & Co photography is designed to inspire, capturing the beauty and thoughtful design that customers love in our products. As the dedicated product photographer for Rileys & Co, I aimed to showcase the products in environments where they truly shine. Soft lighting and intentional styling bring each item to life, creating a sense of elegance and aspiration, while helping customers visualise Rileys & Co products in their own space. Every detail is carefully captured to highlight the beauty and functionality that define Rileys & Co products.
The product that launched a category leading brand
The Riley & Co signature agenda, first introduced in 2022, quickly became a customer favourite. I worked closely with a talented designer to create an agenda that is not only aesthetic but designed for functionality. Featuring a minimalist design with an art deco influence, it resonated with consumers and set the stage for rapid expansion in the agenda line. The signature agenda now holds the #1 spot in the Agenda & Planners category on Amazon, surpassing legacy brands like Moleskine, Anecdote, and Bluesky and establishing Rileys & Co as a category leader. This success marked the beginning of the Rileys & Co journey!
From signature agendas to a beloved stationery brand, Rileys & Co has grown into a go-to destination for premium, thoughtfully designed paper goods.
Rileys & Co is a fast-growing brand known for its beautiful, trend-led designs that never compromise on functionality. I’ve led the creative direction across all touchpoints, from product design to photography and digital assets. By focusing on the core elements of the brand – thoughtful design, high quality and a customer-centered approach – Rileys & Co has grown into a category leader, expanding across multiple markets and languages. Offering premium-quality products without the premium price tag, Rileys has captured the hearts of customers with stunning designs, practicality and strong, impactful branding, driving the brands continued growth and success.
Key Insights
Think Outside the Box
Unlike traditional fixed branding colour palettes, Rileys & Co adopts a flexible colour palette that allows graphics to seamlessly complement the unique products, ensuring the visual language enhances the products.
Listen to Customers
Customer reviews provide valuable data that can be leveraged to improve the product and strengthen the brand. By applying a user-centered design approach, this feedback helps shape the product to better meet customer needs and expectations.
Prioritise Functionality
By prioritising functionality in design, the product remains intuitive and effective, which not only enhances usability but fosters long-term customer loyalty and satisfaction.
Stationery That Inspires – See What Customers Say
Customers absolutely adore Rileys & Co stationery, with many sharing how the brand perfectly aligns with their needs and style. Reviews are full of praise for the stunning designs, with many highlighting the seamless blend of beauty and functionality. It’s clear that Rileys and Co is a go-to choice for anyone looking for stylish, practical stationery that truly elevates their everyday experience.
